Challenge
AltaML is one of Alberta’s fastest growing AI companies, helping to drive the province’s burgeoning tech sector. AltaML partners with progressive businesses across North America that have an appetite to solve unique business problems using game-changing technology. Leveraging data through machine learning, AltaML works together with clients to develop powerful, purposeful software applications that redefine their competitive advantage. AltaML has successfully deployed AI solutions across many industries including healthcare, energy, utilities, construction, agriculture, financial services, and more.
Solution
AltaML with Incite In the spring of 2020, AltaML engaged Incite as it sought support to clarify its brand and messaging, create an overall marketing and communications strategy for both internal and external stakeholders, and identify opportunities for partnership and targeted influencer outreach to enable swift growth. In working alongside Incite, AltaML was equipped with the strategies, positioning, and tactical plan needed to launch a new brand and to ensure the organization’s market position and messaging were well-developed for clear articulation to ideal clients outside of the Alberta market. The project leveraged a thorough planning process to assess AltaML’s current efforts, engage relevant stakeholders to inform the process, formulate a clear brand and marketing strategy, and create an execution roadmap to support ongoing marketing, communications, business development, and recruitment efforts. Outcomes Through our work with AltaML, Incite: Leveraged research and stakeholder consultations to help drive plans for strategic growth Built a strong strategic foundation that sets a well-defined direction for brand, messaging, and brand architecture Established a marketing strategy and set of tactics that allow AltaML to scale quickly while communicating effectively Determined the most valuable way to position AltaML that resonates with clients beyond the Alberta market Developed a clear approach to internal communication and engagement, enabling strong culture through ongoing expansion Created foundational marketing and communications tools to serve as templates for the development of more proactive, strategic, and consistent pieces moving forward Provided strategic insight and direction regarding AltaML’s branding efforts to reach new ideal clients Created a visual identity that aligns with the positioning and messaging and ensures consistency in brand experience
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