Challenge
When Uncle Sal’s approached us, they were in search of an agency that could dedicate the time to fully understand their needs. Coming from another local agency, their biggest hurdle in choosing a new firm was ensuring they weren't lost in the shuffle of other clients. Like any successful business, they wanted to feel like the investment they were about to make would pay-off. We were beyond excited when Stoke Interactive was selected as their agency of choice!
Solution
During the initial onboarding, we were able to dive deep into better understanding their values and core beliefs, along with getting to know their market and competition. The first phase of this project was to create a new identity – a new logo and full branding package. The restaurant, a family owned and operated Scottsdale staple, has been proudly serving the community for over 30 years. They’ve rightfully earned the reputation of being “the place to go” for local, and “the place to eat” for tourists. Our mission was to translate this reputation into a modern identity while paying homage to the history of the restaurant and family. For the second phase of our project, Stoke Interactive moved onto a website redesign and development, from the ground up. As mentioned before, Uncle Sal’s has developed somewhat of a notoriety in the Scottsdale community. With that in mind, we designed a clean, yet inviting, website design that puts emphasis on what they do best – food! Finally, we updated the design of their menus to complete the look. Uncle Sal’s has a unique menu for lunch, dinner, kid’s menu, the bar, dessert, and the wine list (oh the wine list!). To ensure that their stunning dinner and dessert menus stood out, we added a special touch of bronze foil, adding a beautiful contrast to the white table cloths and large glasses of red wine. Tools used Wordpress (custom theme) Website design + development Branding Design Copywriting Print
Results
Our experience was Uncle Sal’s was exactly what we expected from such a renowned restaurant – amazing! And with all the food we’ve been lucky enough to sample makes us feel like the winners on this project!
Stoke Interactive
Since 2008, we've been workign with everyone from new businesses to 100+ year old companies, small and large. We help clients make their business look professional and drive more business, by using the tools we love most. We treat each client like they...
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