Anritsu: Taking it to the extreme
Challenge
Taking it to the extreme. Anritsu, the global provider of test and measurement solutions launched the world’s first ultraportable mmWave power analyzer. The campaign “Take it to the Extreme” addresses the growing number of testing requirements in remote and extreme conditions.
Solution
Showcasing the main benefits and size of the unit, Anritsu’s new family of products with its’ disruptive design creates a new product category unlike anything on the market today. Extending into vertical markets The unique form factor and product performance addresses needs in multiple markets and new 5G technologies. This provided numerous opportunities to extend the campaign with banner ads and social media in key verticals driving leads to product web page. Connecting with your customers. Targeting engineers and technicians, the campaign theme and graphics were used for relevant promotional items to build awareness and general market education.
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