Challenge
Kalsec ® creates innovative food and beverage ingredients by taking the best from nature, then applying expertise in science and technology to create solutions that help customers get an edge. Their portfolio of heat management solutions is a perfect example, and between 2018 and 2019, we helped them tell a compelling story that kept them top-of-mind with existing customers while delivering new leads.
Solution
What we did: Digital Print At the Institute of Food Technologists show (IFT), we created a booth that pulled customers and prospects in so they could experience, firsthand, how Kalsec can give them a competitive edge. Prior to the show, attendees were sent a mailer that allowed them to specify their own snack mix. When they brought the mailer to the show, their custom mix was built on-site. Booth attendants wore coordinating t-shirts that opened up the conversation about Kalsec’s heat expertise. Print and digital ads demonstrated how heat management can often be a puzzle, then positioned Kalsec as the best resource to help customers find the right solution. A comprehensive product brochure told the story of Kalsec’s heat management innovation while providing an overview of the company’s set of solutions.
Results
"We ended the show with 400 qualified leads. Right on par, if not a slight uptick."
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