Hippique
Challenge
Hippique Classic yet bold, sophisticated but meant for every day, Hippique’s modern equestrian sportswear is designed to inspire a spirit of accomplishment and greatness in all young riders. In addition to helping develop the full product line, Stateless worked with the client to help shape their brand identity and produce all assets needed to launch. And now, we continue to support Hippique as their outsourced product and brand team with the development of new collections, content, and more.
Solution
For Hippique, we aimed to build a brand that brings bold design and self expression into the tradition of English-style riding. Through crisp shapes, bright colors, and confident messaging, we designed a brand that empowers and celebrates girls as dedicated athletes and creative individuals. LIFESTYLE PHOTOGRAPHY Our first lifestyle shoot for Hippique was a wild ride. We rented a gorgeous barn property, developed custom colorful horse jumps, and captured the launch collection in action. Young equestrian athletes showed off all their hard work and training, zooming ponies around the ring and through the air - making it look much easier than it is, and giving us incredible material to use for the Hippique website, social media, and other marketing materials. PRODUCT PHOTOGRAPHY For Hippique’s product shots, we aimed to showcase the quality of the products as clearly and simply as possible. The soft lighting and warm background helps the imagery feel inviting and allows the colors to pop. WEBSITE We filled hippique.com with our lifestyle photo and video content to transport customers to the horse barn and create a memorable shopping experience. We integrated features such as a customer referral incentive program to help drive sales, and a ratings tool to help build trust. We also connected a system to allow our clients the ability to easily print labels and fulfil orders themselves before they are ready to scale to a fulfillment center.
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