Challenge
Tesco's Clubcard is among the largest loyalty programmes in Europe. Using its app, Tesco customers can manage their points from their mobile phones. Tesco apps also allow customers to do their shopping online, offering you a convenient way to buy your groceries on the go. Then, rather than waiting in the checkout queue, just have your shopping delivered straight to your front door. Loyalty programmes are crucial marketing tools. This is especially the case when it comes to collecting data on people's shopping patterns, which can then be used to improve communication with different segments or even with individual customers. It also allows the retailer to provide far more personalised offers to boost customer retention and engagement. To develop mobile apps for their loyalty programmes across Europe.
Solution
We're delighted to have had the opportunity to cooperate with Tesco's Clubcard programmes to create apps for their markets in Ireland, Thailand, Malaysia, the Czech Republic, Slovakia, Poland, and Hungary. And we didn't stop there. In line with retail apps increasing popularity, we created Tesco shopping apps for all 7 of the countries listed above as well as Turkey. Ever in pursuit of continuous improvement, we also developed two internal applications: InformApp and Sorter, which focus on checking stock availability and specific items locations in Tesco's physical stores. Other apps created for Letňany Shopping Centre and Liberec Forum, both of which contain Tesco stores, have been the cherry on top of our cooperation. We helped Tesco save time by developing a secure way to collect data directly from websites without the need for a mobile API. Our parsing algorithm provides all the features of the website and adjusts perfectly to fit all smart devices. You can navigate the entire shopping process easily, find the best deals, make last-minute changes to your order, and choose your delivery time. Using the Clubcard app, customers can collect loyalty points and redeem them against their next purchase. Tesco apps can also create targeted push notifications for specific customers based on their individual shopping habits and preferences.
Results
12 million+ push notifications sent per year 25% conversion rate on push notifications 3X increased time spend through the app
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