W. L. Gore & Associates
Challenge
Innovative filtration technologies developed by W. L. Gore & Associates have long been the products of choice for an array of applications in the industrial and manufacturing industries. The Performance Solutions Division engaged Stanton Communications to develop and launch a campaign for the introduction of the GORE® Low Drag Filter Bag, the most sustainable and low cost option in filtration that the steel industry has seen in 40 years.
Solution
A Multi-faceted Campaign The team created a multi-faceted campaign comprised of activities that included: A VIP event in conjunction with an industry trade show leading to relationship building with existing and prospective customers. Media relations support raising the visibility of the new filter bag, resulting in exposure in leading industry trade publications. Creation of an infographic highlighting the advantages of the Gore Low Drag Filter Bag as a true Industry Game Changer.
Results
The individual components of the campaign collectively raised visibility of the first new filter bag in four decades and continue to position the Performance Solution Division of Gore as a leader in innovation.
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