Challenge
P&G was seeking to find an engaging way to target their Old Spice brand to a younger, internet-savvy audience on guaranteed brand safe channels and videos.
Solution
Within P&G’s brand guidelines we created a premium, private network of 20 influencers from our NBA Playmakers, Music, and Gaming verticals whose audiences were in Old Spice’s target demo.
Results
The result was a multi-month campaign that saw these BBTV partners have premium ad placement on their channels.
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