Sweetens Cove Tennessee Bourbon Whiskey
Challenge
Sweetens Cove Tennessee Bourbon Whiskey IDENTITY / PRINT / PACKAGING Cherished by those fortunate enough to get their hands on a bottle, Sweetens Cove Tennessee Bourbon brings about a beautiful mix of luxury and eclecticism. A bourbon with a taste that embodies a sense of camaraderie, and a sense of place. The essence of Sweetens Cove Tennessee Bourbon was designed to speak to the adventurer’s soul, with a package that peaks curiosity and a flavor that captivates those who value rarity over the expected. This 13 year cask aged Tennessee Bourbon Whiskey was inspired by that feeling of discovering something so perfect and brilliant without the pretension or over-saturation of mainstream luxury… much like the Sweetens Cove Golf Club. Sweetens Cove Tennessee Bourbon Whiskey is the rare B-side track you didn’t come across before, that becomes your new anthem. Volunteer to share.
Solution
As the brand story unfolded, a style moodboard was developed to direct the visual brand direction. Geometry of patterns and shapes found in flags serve as the modern muse. The symbolic nature of travel tags, flags, and signage inspire the imagery, while bold shapes and colors layered with textured elements speak to the adventurer’s soul. Treasure can be hidden and even found in plain sight. The beauty of a special place. Unforgettable memories with friends, old and new. Sweetens Cove is masterfully crafted for that spirit of discovery when you know you’ve arrived. Curated for the first time. To be celebrated any time.
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