Challenge
Allianz Petplan are specialist pet insurers. They are committed to offering their customers quality product, extending beyond the traditional services offered by other pet insurance providers. Allianz Petplan use Enabler for their email communications both to customers and vets, through many areas of their life cycle journeys. Allianz Petplan offer many different types of cover to their customers. One issue they have faced with having multiple cover types is being able to personalise their quote and quote follow up emails for customers. Our challenge was to use dynamic content and personalisation to improve customer journeys, and streamline the email sending process.
Solution
Emails were built using Enabler’s dynamic content tool, and are triggered by a custom built API. Aside from the time saving benefits from an email deploying perspective, this template, each customer will see a version of the email tailored specifically to their needs, leading to a better customer journey. Bespoke API Dynamic content Bespoke mobile responsive build Strategic segmentation Campaign management Automated sending process
Results
The streamlining of this process has been a huge benefit to the Petplan marketing team as the email campaigns are now more time-efficient to manage and update, and the campaign saw increased open and click thru rates as a result. 50% Increase Open rates in the year after campaign launch. 125% Increase Click thru rates in the year after campaign launch. 80% Increase Efficiency in template updates and streamline of sending process.
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