Challenge
Redesigning Columbia University's genomics app for on-the-go analysis Optimizing the ACGEN platform so scientists can do genetic analysis from anywhere. Columbia University’s Biomedical Informatics Department had created a functional prototype for ACGEN, a platform for genomic analysis. But it was difficult to use and slow to load. In order to be useful, it needed to be agile, user friendly, and fast. The Biomedical Informatics team needed help optimizing the platform design so that researchers could search for chromosomes. Plus, they were thinking ahead to the future, and wanted to make an easily scalable platform that they could eventually manage with their own in-house dev team. That’s where we come in.
Solution
Revamped branding, better UX, and a design system for scalability. Designing ACGEN involved understanding complicated, industry-specific topics. We immersed ourselves in the subject matter and worked closely alongside the client during the initial phases to make sure we were aligned on the shared vision of the product. 1. Discovery We kicked off the project with a discovery workshop to interview the department’s experts and identify the key challenges, opportunities, and goals for the platform. 2. Branding We hosted a one-day branding workshop to help the team align on the why, how, and what behind this project. This makes it easy to align the visual branding to be aligned with that brand vision. 3. UX Analysis & Recommendations Then we analyzed the existing prototype that Columbia had, and mapped out UX recommendations for the best user experience. This intensive discovery phase and close collaboration with the Columbia team made for a smooth, straightforward process to develop the product’s new UI and design system.
Results
A usable, scalable, mobile-friendly platform to generate and validate genetics hypotheses. Initially, the ACGEN platform design was only going to be a desktop product. After seeing the desktop and mobile versions, the client saw the enormous potential for providing researchers with access to the platform from any device and decided to develop a mobile version. The design system meant that every single component of the product was documented so that Columbia’s in-house developers could scale the platform as much as they needed, without having to come back to us to redesign new pages or elements.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.