Challenge
A recognized company needed digital support to generate leads. Q2 had a best-in-class digital banking platform and wanted their market of community banks and credit unions to better understand their unique value and offering. They needed a powerful demand generation program and web experience to boost engagement with potential customers.
Solution
We developed a website and lead gen program that got results. Capitalizing on a brand revitalization, Springbox worked with Q2 to build a responsive, mobile-friendly lead gen website, seamlessly integrated with their CRM, which greatly boosted their digital profile. nFusion (now Springbox) developed a sophisticated demand gen operation — supported by user personas and creative messaging — that was then optimized and amplified over several campaigns.
Results
577% inbound lead increase based on persona-driven conversion funnel
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.