Challenge
FAIRFAX APPARTMENTS BRAND IDENTITY Woods Of Fairfax is a 600 unit apartment community located in Lorton Virginia (Fairfax County) just outside of D.C . and is a relaxed community just 15 minutes from the Metro station and 30 minutes from Washington D.C that provides apartment homes in Fairfax, County, VA. This newly renovated community offers one, two, and three-bedroom apartment homes with quartz countertops and plank flooring. Residents enjoy amenities such as a fitness center, bark park, swimming pools with sun decks, grill stations, play parks, and more. The client wanted Spellbrand to create a stunning logo design and brand identity that was simple, elegant, and entirely made of typography – to stand out from all the other apartment communities in Virginia.
Solution
We also created a beautiful secondary icon for this apartment developers made up of typographic elements once again so that it can be used as a sign or a decal and supports the primary bran mark beautifully. To help the client extend the branding cohesively, we created an official brand pattern that was then used on the back of envelopes, merchandise, pillows, marketing materials, and more.
Results
The result is this beautiful looking typographic treatment.
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