Challenge
Murad is the first beauty brand of clinical skincare products, setting a new standard for high-performance skincare. Established more than 30 years ago by Dr. Murad, the company still follows a simple manifesto: “skincare is healthcare.” The existing BigCommerce-based website had significant issues with speed and usability. The client’s main request was to improve the website performance to provide consumers with a better experience. The website features a lot of dynamic content generated by third-party scripts that impact website speed and performance.
Solution
Our team carried out a website audit aimed to identify the main issues that were potentially harmful to the website performance. As a result, we compiled a list of tasks and approved them with the client. Besides BigCommerce performance optimization, we looked into the third-party scripts to improve them as well.
Results
The SOFTLOFT BigCommerce experts managed to increase website speed by 300%. The website has become more user-friendly, got higher conversion rates and better search rankings. The client is satisfied with our cooperation. We do not stop there and continue to optimize and improve the website performance.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.