Video Production & Membership Platform for Female Entrepreneurs and Change Makers
Challenge
The Challenge: Expand LWE’s Reach Throughout the NJ Tri-State Area This powerhouse of women had a mission of growing membership, increasing members, attracting new partners, signing on new advertisers and sponsors to promote the message and recognition of Leading Women Entrepreneurs in the NY and NJ tri-state area. Take a look below on what we did.
Solution
The Solution: Create a Membership Platform Ready for Action Brand & Identity Refresh To strengthen brand awareness and maximize impact through LWE’s program-driven member experience, we refreshed and updated their existing brand. Web Design & Development Whilst working behind the scenes, we kept the existing site operational and build a new membership portal to help expland existing functionalities and member experience. Event Marketing & Corporate Video Production Perfect video interviews every time. We helped with capturing each honoree and helping their business stand out. \
Results
We achieved the following results in the first twelve weeks (Year-over-Year to account for events seasonality): Increased page views, increased sessions, increased unique users by over 11% from November 2018 to May 2019, reduced bounce rate by 5%, increased membership growth rate & increased sponsorships. Our goal is to continue growth and expand further member and sponsor acqusition. 221 Videos Produced 102,971 Lines of Code Written 200+ Leading Women Interviewed Brand Refresh & Development Member highlights, easy user and customer journey were at the forefront of our design goals for their new website and brand refresh. Membership Portal Design From mobile responsive design to easy login all the way to a robust photo and video gallery, we took into account the user journey at each touchpoint when designing the membership portal for LWE. From Wireframes to Design From search features to member profiles, everything was planned and implemented with a fine eye for details. Video Production & Event Marketing Boosting event attendance and promoting events starts at least 4 months before the event date. We made that easier with video content to help highlight the benefits of participation.
Socialfix Media
Socialfix Media is a full-service digital marketing agency based in New Jersey. Socialfix specializes in implementing digital marketing strategies and tactics to help clients generate more profitable leads while improving their digital footprint. In business over 17 years, Socialfix has served B2B and B2C clients all over the globe. Specializing...
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