Securities America

A Marketing Story by Smith Kroeger about Securities America

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Securities America

Brand Development

Challenge

Executives at Omaha-based Securities America felt the rapidly growing firm’s marketing was inconsistent and suffered from a lack of focus due to “too many cooks in the kitchen.” We conducted a discovery/rebranding project to help the company rediscover and clearly articulate what makes Securities America “differently better” than its competitors.

Solution

Based on our research, we proposed a new positioning statement to accompany the Securities America logo: “Real Opportunity.” We also proposed a dramatically different look and feel for its ads in business publications.

Research

Corporate Identity

Source: https://smithkroeger.com/work/securities-america-branding/

~45 Employees

$10,000 Min Budget

1 Stories

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