Challenge
Tubloo wanted to launch a new blog to attract and capture audience for their latest offering - Veast, an online video creation tool. They required that the blog site be mobile-friendly and use a conversion-centered design geared towards getting web visitors to sign up to be notified of launch. They also needed excellent content on video marketing topics to engage their target audience.
Solution
Executing The Strategy Smemark created a custom WordPress design that would render correctly on any desktop, tablet, or mobile device. In addition, we: Planned and implemented an effective content platform and strategy from ground up. Wrote epic blog content on a regular basis, and optimized for search and conversions. Carried out guest posting, link building and influencer partnership outreach campaigns. Built, set up, designed, and maintained blog using WordPress CMS and plugins. Designed compelling blog graphics to be promoted with each blog post. Smemark also integrated email lead generation via a landing page and sign up options placed strategically on different locations of the blog.
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