Fairwinds Credit Union

11 Views | 0 High Fives
FAIRWINDS Credit Union
Increase Sales

Challenge

FAIRWINDS Credit Union wanted to highlight their mortgage services, positioning the firm as the best value for new or refinanced mortgages. After deep research into their mortgage line of business, our team developed a strategy to not only attract new members for mortgages, but also retain and strengthen relationships with current members through the Less Is More campaign.

Solution

We crafted a fully integrated mortgage campaign, including radio and television spots, display banner ads, direct mail pieces and additional out-of-home advertising. For the out-of-home component, we took advantage of new radar technology within highway billboards that allow custom pre-loaded messages to change their display depending on the speed of traffic. When traffic was moving at or above the speed limit, the billboard displayed a short message; however, when traffic slowed down, the creative shifted to lengthier and more comprehensive messaging, as the audience had more time to process while sitting in slower rush hour traffic.

Results

21,528,711 in campaign application loan value 18,869,706 overall campaign impressions 20,570 web clicks 20,113 landing page visits 78 applications submitted 71,744 View-based web visits

~42 Employees
$10,000 Min Budget
1 Stories
Become A Partner

evok advertising

Lake Mary, Florida

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.

Related Stories

3 years ago
Carson's Village
200% Increase in Pageviews
Carson's Village
3 years ago
High Maintenance Trim Co
650% Increase in New Leads
High Maintenance Trim Co
3 years ago