The Foundation for Gender-Specific Medicine
Challenge
We needed to completely re-develop the foundation’s website, enhance its virtual footprint and communicate the goals of the foundation. This includes improving site navigation features, increasing traffic and user engagement, and streamlining the online donation process. Our aim was to help further the important research undertaken by this institution and by Dr. Legato while simultaneously, promoting the foundation’s core goal of being a leader within the umbrella of the International Society for Gender Medicine. The foundation’s logo pays homage to the Greek legend of Prometheus; a Titan who gave fire and gender to humanity against the will of Zeus. The website’s color scheme therefore, became predominantly fire red underscored with light and dark hues, matching its brand and identity.
Solution
Our team completely redeveloped the foundation’s website, transforming it to a fully responsive, dynamic educational platform that satisfied its primary informative goal with enhanced UX and UI features. The next step was to boost the website’s rankings on Google. Our SEO strategy involved a combination of 250 keywords and long-tail keywords relevant to the foundation’s core functions. In a short period of time, we were successfully able rank first in Google’s search results and significantly increased organic site traffic. Our strategy resulted in a sharp increase in the amount of donations to the site; over a million dollars annually during 2015 and 2016 and up to $1.5M as of 2017. On the social scale, we established, optimized and synced the foundation’s social media pages to events such as its annual gala and Dr. Legato’s attendance of international seminars. We developed a mobile application for the foundation that can be downloaded on both Android and iOS platforms. We actively manage the weekly publication of weekly newsletters and blog articles and post them to social media platforms used by the foundation. We noticed a marked increase in the website’s user engagement and the number of its recurring visitors. Dr. Legato’s groundbreaking research of over eleven top-selling books were now showcased on the website and managed by Slide Sigma on third-party sellers. To date, we have become a part of the foundation’s digital management team and provide continuous support that helps the foundation maintain its online presence and support its digital footprint.
Results
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? People are responding positively to our site based on our content, easy navigation and graphics. We get statistics every week based on SEO and traffic. They’re the best at what they do. They offer ideas, and they’re creative. How did Slidesigma perform from a project management standpoint? They met deadlines, clearly communicated issues and provided advanced notice if there were problems that needed our input. When they need extra time, they always let us know ahead of time. They’re very punctual.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.