Axis Fabrication & Machine Co
Challenge
Axis Fabrication and Machine is proud to have served the greater Knoxville area since 1989. We have also continued to expand our customer base into the Tri-cities, Chattanooga, and Nashville areas. At our modern 42,000 sq ft facility our talented team of craftsmen and engineers work to complete your projects and exceed your expectations because, as our name suggests, we’re centered on you. Objectives Re-design of current website for a more modern feel. Update content and images. To make website fully responsive. Integrate Google Adwords Campaign
Solution
PHASE 1 With a new Google adwords campaign getting started, Axis needed their website to be updated to reflect the campaign. When the campaign started, our main goal was to have a new and updated website for people to come visit. PHASE 2 Axis already had a lot of great existing photos of their facility and product images but we sent our photographer to Axis to take new pictures of the employees and to get a group shot. We wanted to make sure the website was up to date with all their current employees. Axis wanted more movement on their website so we added subtle animations to the images and text. The animation makes for a really nice effect and it definitely makes your eyes move around the page!
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.