Challenge
To boost sales of vinyl flooring and hidden doors in HOLZ chain stores.
Solution
Our contextual advertising department faced one main goal: lead generation. Our specialists set up eCommerce; however, due to the business specifics, the call-related conversions were the main benchmark for advertising campaign optimization. We also set up cross-cutting analytics that took the Binotel unload and the data in CRM into account and then fixed this goal in Google Analytics (after a phone number matched).
Results
As a result of redistributing the budget and increasing it by 30%: The number of conversions increased by 64%. The traffic grew by 38%. The CPA lowered by 29%. It worth noticing that the traffic for HOLZ store search queries increased almost 2 times, starting from 2017.
#ADINDEX
#ADINDEX is effective growth strategies and a clear execution. WHO WE ARE? #ADINDEX is a team of skilled experts in online marketing from Ukraine, Dnipro. Our goal is to help develop the business and attract more customers with the help of digital tools. Our agency is seven years old. Our team is now...
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