To boost sales of vinyl flooring and hidden doors in HOLZ chain stores.
Our contextual advertising department faced one main goal: lead generation. Our specialists set up eCommerce; however, due to the business specifics, the call-related conversions were
the main benchmark for advertising campaign optimization.
We also set up cross-cutting analytics that took the Binotel unload and the data in CRM into account and then fixed this goal in Google Analytics (after a phone number matched).
As a result of redistributing the budget and increasing it by 30%:
The number of conversions increased by 64%.
The traffic grew by 38%.
The CPA lowered by 29%.
It worth noticing that the traffic for HOLZ store search queries increased almost 2 times, starting from 2017.