Lowered The CPA By 29%


#ADINDEX + Holz.ua
Increase Sales


29%

Decrease in Cost Per Acquisition


30%

Increase in Sales


64%

Increase in Conversion Rate

Challenge

To boost sales of vinyl flooring and hidden doors in HOLZ chain stores.

Solution

  • E-Commerce
  • Search Engine Optimization (SEO)

Our contextual advertising department faced one main goal: lead generation. Our specialists set up eCommerce; however, due to the business specifics, the call-related conversions were the main benchmark for advertising campaign optimization.

We also set up cross-cutting analytics that took the Binotel unload and the data in CRM into account and then fixed this goal in Google Analytics (after a phone number matched).

Results

  • 29% Decrease in Cost Per Acquisition
  • 30% Increase in Sales
  • 64% Increase in Conversion Rate
  • 38% Increase in Site Visits

As a result of redistributing the budget and increasing it by 30%:

The number of conversions increased by 64%.

The traffic grew by 38%.

The CPA lowered by 29%.

It worth noticing that the traffic for HOLZ store search queries increased almost 2 times, starting from 2017.

The Client
Holz.ua

#ADINDEX

The Agency
#ADINDEX

Dnipro, Dnipropetrovska oblast
~35 Employees