Challenge
Ashley Graham is a 28 year old international model who has appeared on the covers of Cosmopolitan, SELF, Maxim, Elle Canada, Sports Illustrated Swimsuit edition and – at a size 14/16 – refuses to allow the label “plus size” to define or limit her. SBM currently leads the entire public relations and communications branch of her personal brand.
Solution
SBM secured Ashley a coveted panelist slot at the 2nd Annual Forbes 30 Under 30 Summit and inclusion in the publication’s 2016 30 Under 30 list, with cover and full page features. She shared the stage alongside notable names such as Barbara Bush and YouTube sensation Michelle Pham. SBM continues to garner top-tier speaking engagements for Ashley to promote her brand and social mission, such as Cosmo’s Fun Fearless Female conference, Fortune’s Most Powerful Women Conference, and the United Nations Girl Up Leadership Summit. Our involvement centers around thorough preparation and precise execution of her delivery. This includes everything from co-authoring her speeches to ensuring she uses the appropriate language for different audiences. Recognizing Ashley’s natural abilities to command an audience via television interviews and hosting opportunities, SBM led the creation of and co-produced Ashley’s Good Morning America “Body Proud” series, coordinating logistics, speaking points and deliverables resulting in flawless execution. SBM continuously works in tandem with Ashley’s brand partners and clients including swimsuitsforall, Dressbarn, Lane Bryant and Addition Elle, along with managing the PR efforts for her two appearances in Sports Illustrated Swim Issues, to ensure Ashley’s messaging for all campaigns—including quotes, interviews, and stories—are accurate and on brand.
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