PBS launching a national storytelling project
Challenge
We created the digital and print launch campaign for PBS American Portrait, a multi-platform, cross-media project showing what it means to be an American today. The campaign invited everyday people to visit PBS to contribute personal stories, which were then curated and added to the website for all to experience.
Solution
Collectively, these stories comprise the lives, hopes and dreams of people from all backgrounds and all walks of life, from our largest cities to our smallest communities. The stories will form the foundation of an ongoing docuseries exploring what it really means to be an American.
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