Tipperary Crystal
A Marketing Story by
Sing! Digital Marketing
about
Tipperary Crystal
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Tipperary Crystal
Increase Sales
Challenge
Tipperary Crystal is a market leader in high-end design and excellent quality, creating contemporary and classical collections within the Giftware, Jewellery and Homeware sectors. Sing! has been working with Tipperary Crystal for a number of years and in 2019 was delighted to help the brand embark on a focused and intensive e-commerce push.
Solution
Digital marketing
Results
Year on year increase in digital revenue of 121% against the backdrop of a 7% reduction in spend An increase in ROI of 185% A CPA decrease of 56%
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