Challenge
VT Miltope competes in the rugged computing market. Under battle conditions, with challenging environments, the need for rugged computing solutions is clear. VT Miltope uses the most powerful Intel chipsets, the lightest, strongest materials, and smart engineering to build rugged on-the-ground and airborne systems—from laptops and mounted computers to control panels, servers, and wireless access points. The main competitor for VT Miltope in the rugged computing market was Panasonic’s rugged laptop, posing a formidable competitor with its name recognition advantage. To compete, Signature knew we would need a powerful brand that looks, feels, and sound sindestructible. We also knew how important 24/7 global technical support would be for total reliability.
Solution
Signature created the brand VT Miltope HARD WEAR which encompassed all its rugged systems together with technical and customer support. We then launched a multi-media campaign to build name recognition and product awareness, and created tools and ideas for developing stronger relationships with key customers.
Signature Brand Factory
At Signature, we consider ourselves more than an advertising or communications agency. We build businesses. There are four key tasks we perform for our clients which raise our level of service beyond that of other agencies. We Discover -- we come t...
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