Launching 5 Unique Cannabis Brands
Challenge
The BioPhysics management team needed support to launch five separate brands – some B2B, some B2C. All brands offered cannabis products and patented technology, which called for a unique marketing strategy and a careful messaging approach since most platforms ban the promotion of cannabis products. The BioPhysics team knew their patented technology but didn’t have graphic designers or website developers on staff to get their products ready to sell. They needed help distinguishing each product and ensuring that each product line looked unique while including the parent company on each label.
Solution
The BioPhysics management team worked with SharedTEAMS to: Optimize or design unique branding for each brand. → Our graphic design team helped BioPhysics create unique branding for each product line and associated technology. This helped them connect with and sell to different audiences. Design custom product packaging for each product line. → Our team designed product packaging for each product line to align with each unique brand, which helped the end customers relate to and use the end products. Develop a website from the ground up for each brand. → Our communications and website design teams helped the BioPhysics team launch websites where the end customers could find, learn about, and purchase products. Design sales sheets to promote products and technology. → Since BioPhysics couldn’t promote its product lines on many typical digital avenues, we helped them create collateral that would promote their products and technology at trade shows and to distributors.
Results
We provided a firm foundation for all 5 brands, which enabled BioPhysics to launch, promote, and sell their cannabis products.
SharedTEAMS
SharedTEAMS is a membership-based "shared marketing department" that supports small to medium-sized businesses across the globe. Our team works as a fluid extension of each of our member’s businesses by executing projects and developing strategies in whatever capacity is best for your unique needs. You can delegate any marketing task...
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