Challenge
Related is one of the world’s largest Real Estate Development companies, owning and operating numerous properties throughout Manhattan. Related are the lead developers for Hudson Yards, their luxury real estate properties include Equinox Fitness which is part of the Related subsidiaries also owning the Cosmopolitan hotel in Las Vegas. Objective: Related came to SEO Image for a top-level SEO Audit based on new design parameters. They also needed an organic search presence and on-page adjustment to the live site as well as off-sire search engine optimization. They had no visible positions for organic search and wanted their properties to be found by renters.
Solution
SEO Audit SEO Image in unsurpassed with technical issues that websites experience and we know how to present search engines with the right information to help brands. SEO Image performed a 55 Page SEO Audit giving programmers and designers technical and specific changes to implement that would help organic results. Not only that, SEO Image found issues with the layout and presentation of content that would make content invisible to search engines and noted this as well as made coding recommendations that would allow search engines to properly spider and inde the content. The Audit was designed to offer solutions and recommendations and presented in language that any developer could easily understand and implement in a timely manner. A review of the live website after the initial SEO Audit was also done and a second stage of SEO recommendations were developed to help produce an organc search presence. Local Maps (Google My Business) SEO Image optimized all Google My Business map listings for all rental properties and implemented an off-site search engine optimization strategy to increase the organic presence of the branded properties. Organic SEO Services Strategic on-page and off-site SEO strategies were implemented. Using the latest SEO Best Practices. SEO Image integrated its extensive knowledge of organic strategies and current ranking algorithms to assure that results would be seen. This would tie-in to the changes recommended in the SEO Audit. Producing a truly cohesive SEO plan. Manual and dynamic SEO strategies allowed for all pages of the site to be 100% optimized. Programmers worked with SEO Image to fix issues that would harm website scoring over-all.
Results
SEO Image’s work produced Top 10 rankings for 14 different regional properties despite the live site being in Flash. Map listings were prominent resulted in rankings in the 3 pack for approximately 14 different regions. After the launch of the new design, SEO Image helped integrate new on-sie and off-site SEO strategies that produced Top 5 rankings for extremely competitive industry terms including “Apartment Rentals” and “Rental Apartments” as well as regional variants of the term with and without luxury terms for Real Estate market. Prior to SEO Image, the company did not have a desireable organic presence for industry-related keywords. After SEO Image, they achieved Top 10 rankings for traffic driving terms in multiple local markets. This was a 1000% improvement having zero organic results to having close to 100 terms ranking in the Top 10 and in most cases Top 3 to Top 5 rankings were produced. Results: 24 #1 positions. 91 targeted keywords ranking in the Top 3 positions. 135 Top 5 ranked targeted keywords!
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