Challenge
CG Mobile is a global market leader in case design and manufacturing and has partnered with internationally renowned fashion, lifestyle and car brands. It had not yet established itself into the lucrative U.S. market until SEO Brand was tasked with the assignment. Challenges that were identified: 1. Strong brand recognition internationally but virtually zero presence in domestic market. 2. Many re-sellers were selling CG Mobile products on popular marketplaces such as Amazon without permission. 3. No e-commerce integration on existing website. 4. A non-existent organic and paid search strategy. 5. A very complex and fragmented inventory feed system that required many hours of manual labor to process efficiently.
Solution
1. In-depth research was performed. 2. Redesigned and launch a new Magento website. 3. Implemented a solid SEO and SEM strategy. 4. Systematically eliminated each unauthorized Amazon marketplace seller one by one, returning the market share back to the authorized sellers who are licensed to sell the product. 5. Rebuilt a consolidated and redeveloped inventory feed standard format that is now EDI compliant for Amazon Vendor EDI and can be fed into multiple e-commerce platforms.
Results
1. Interoffice productivity increased by over 85% as nearly all manual labor for feed preparation and optimization was fully automated. This eliminated the possibility of human error coupled with substantial time savings. 2. New website launch made the entire inventory of high-end, luxury lifestyle-based phone cases available to the largest economy in the world. 3. Aggressive marketing through SEO/SEM/Amazon was pivotal to CG Mobile achieving unprecedented sales numbers. 4. E-commerce revenue is up 10,215%.
SEO Brand
SEO Brand is an award-winning, globally recognized, digital marketing agency. With a full suite of services, we specialize in SEO, paid media, content marketing, social media marketing, email marketing, Amazon optimization, and web design & development for SMBs and SMEs. Our expertise has been trusted by global brands like Montblanc,...
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