How to improve online lead capture!
Challenge
Belcara Health is a unique, multidisciplinary practice where patients in Baltimore, Maryland can access plastic surgery, dermatology, ophthalmology, and wellness services under the same roof. Belcara’s Plastic Surgery division was seeing stagnant growth in new patient appointments and they desperately needed to improve their online lead capture and nurturing funnel.
Solution
Through a very targeted Facebook lead capture campaign, PBJ Marketing incentivized qualified customers to submit their contact information in order to download interesting and informative content. Each new submission then entered into an inbound model that nurtured each lead through the consumer lifecycle.
Results
Ongoing development of new, engaging content disseminated through a new Paid Media lead magnet on Facebook as well as SEO link-building that resulted in Belcara’s overall website traffic increasing by more than 300% and annual revenue increasing 53%. Thanks to the “Facial Contouring Guide” Download campaign PBJ developed and launched, they were able to increase Facebook leads by 280%. This campaign was also able to increase average conversion rate by 82% while lowering cost-per-lead by 357%.
PBJ Marketing
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