Challenge
YOUN BEAUTY approached Salto Innovation with the goal of enhancing its brand presence and driving stronger conversion rates for its flagship Retinol product on Amazon. Despite having a strong product backed by clinical results, their listings lacked the emotional appeal, modern design, and clear communication needed to compete in the crowded skincare space. The key challenge was to transform technical product data into elegant, consumer-friendly content that speaks to the target audience: health-conscious women seeking effective anti-aging solutions.
Solution
Salto Innovation designed a complete A+ content experience focused on both performance and brand storytelling. The project included: Strategic A+ Content layout focused on benefits, efficacy, and brand credibility Premium infographics highlighting key ingredients (Retinol, Vitamin E, Hyaluronic Acid) Comparison charts to position YOUN BEAUTY’s Retinol against market competitors Copywriting optimized for Amazon SEO, including keywords for skincare, anti-aging, and retinol Cohesive design system aligned with brand tone and visual identity Clean mobile-optimized formatting to drive engagement on all devices Trust-building elements such as before/after claims, clinical ingredient callouts, and reviews
Results
The refreshed A+ content significantly improved user experience and product performance: Higher customer confidence through visual proof and ingredient clarity Increased time on listing and add-to-cart rates Boost in conversion rate and positive feedback from new shoppers Improved brand recall and engagement with consistent visual and messaging tone YOUN BEAUTY applauded Salto Innovation’s creative execution and strategic thinking, calling the final design “a perfect blend of science and beauty.”
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.