Challenge
Vegan Vitality, a leading UK-based vegan supplement brand, partnered with Salto Innovation to elevate its presence on Amazon and stand out in the highly competitive health and wellness category. While the brand already had a strong product lineup, their existing Amazon listings lacked the visual and narrative cohesion needed to convey product quality, trustworthiness, and the brand’s core mission. The main challenge was to develop premium, conversion-optimized assets that would resonate with a health-conscious, eco-aware audience across the UK and EU marketplaces.
Solution
Salto Innovation executed a full Amazon optimization project for Vegan Vitality, focusing on high-impact visuals, compelling copy, and consistency across all listings: Complete redesign of Amazon product images to emphasize benefits and credibility Custom infographics highlighting key features, certifications, and value propositions Creation of A+ Content and Brand Story to emotionally connect with the target audience SEO-optimized copywriting for titles, bullet points, and product descriptions Clean and cohesive visual system implemented across all ASINs Mobile-first formatting to ensure optimal performance across all devices European market adaptation, including translations and localized visual elements
Results
Post-launch, Vegan Vitality saw strong improvements across key performance metrics: A noticeable increase in click-through rate (CTR) Enhanced conversion rates due to improved visuals and clearer messaging Higher time spent on listings, as shoppers engaged with informative content Positive customer feedback and stronger review performance The client praised Salto Innovation’s attention to detail and strategic approach, noting the success of the brand refresh as a turning point in their Amazon growth strategy.
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