Challenge
City Pantry required leads from organisations and managers who would be looking to provide regular catering to their in-house teams. Their need was to find an efficient way to generate a large volume of new leads for their account managers.
Solution
Growthonics provides a successful path to sales by managing the sales funnel from booked prospects to meetings booked. 1. Sourcing Together with City Pantry, Growthonics set out to understand City Pantry’s ideal customer and lead profile inorder to create the best strategy that would source quality leads. 2. Enrichment By applying personal human touch, our analysts worked to ensure that the identified leads precisely matched City Pantry’s requirements and that their databases were kept up to date, valid and constantly enhanced. 3. Outreach By creating a customized 6 point, touch email campaign, our outbound team ensured that campaigns were effectively run and optimized to ensure the highest possible number of responses. 4. Development Growthonics enabled City Pantry’s sales reps to successfully engage with the daily influx of positive leads and meetings into their pipeline allowing them to focus on selling.
Results
4 days ONBOARDING As part of the onboarding process our teams at Growthonics ensured that we understood the City Pantry’s target audience and ideal client to ensure the shortest possible turnaround time for onboarding. We always move faster to ensure that our clients reach more people and scale quicker. 4500+ LEADS FOUND PER MONTH We sourced and generated unique leads based on City Pantry’s targeted personas and ideal customer profiles to ensure that they had a predictable, reliable and scalable sales engine and pipeline. This was done with the use of technology and human resources. 55% OPEN RATE Growthonics teams used the best automation tools on the market which resulted in high open rates and high bounce rates becoming a thing of the past. 7% POSITIVE ENGAGEMENT RATE At Growthonics we used customized multi-touch campaigns which were effectively run and optimised to give City Pantry the best results. With our rigid campaign management and continuous A/B Testing, we ensured that they received positive engagement.
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