Challenge
With Lifecycle Optimizer, Raise acquires and nurtures new customers into VIPs. Email With Impact Setting a High Bar Raise has high expectations for its technology partners and chose Sailthru because of our unique ability to offer intelligent cross-channel campaign orchestration, superior account management, dynamic segmentation, easy A/B testing, and more.
Solution
Elevate Acquisition Boosting Average Order Value with Overlays Including promotions on onsite Overlays encourages a higher average order value and more loyalty. Members who take advantage of this offer are 44% more likely to make additional purchases. 1:1 Personalization Applying the Right Algorithms Raise utilizes Sailthru’s User Profiles to make interest-based recommendations alongside a “what’s popular” algorithm, generating a 10x lift in clickthrough rates and revenue. A Lasting Welcome The Welcome Series That Inspires Action Nurturing customers from their first purchase to their second can be tricky. Testing “buy now, save now” and “buy now, save later” promotions, Raise saw 40% of members move from their first order to their second within 30 days. Mobile messaging Automating Mobile Messages that Convert Adding automated push notifications to its mobile messaging mix allows Raise to communicate directly with members at the right time. Since Raise deployed this strategy, purchase frequency is up 13%.
Results
Increase in lifetime revenue 10% Increase in total revenue 12% Increase in open rate 8% Increase in click rate 14%
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.