Challenge
MODL is on a mission to transform the everyday water carrier into the ultimate utility bottle. Versatile and packable, MODL was made to help you do more with less. Their unique and patented ‘MODs’ system allows one to customize their bottle for each with ‘MODs’ for each adventure, turning MODL into water’s first multi-tool. After raising over $200k on Kickstarter, MODL Outdoors approached us to help get their brand off the ground and running. We wanted to showcase the versatility of the MODL bottle and actively show that it is truly built for any adventure.
Solution
Around The World To do this, we built out and managed an influencer campaign that sent the MODL bottle around the globe to showcase its unique capabilities in a variety of locations. Our five outdoor influencers visited five separate countries around the world: Starting in California and traveling far and beyond to Thailand, Vietnam, Australia, and Iceland. Driving Traffic As MODL was in its early growth stages, our campaign objectives were to increase brand exposure and traffic to their website where customers could get familiar with the product and it is uses. Together, our campaigns built a strong, committed, and talkative group of early adopters that continue to help fuel MODL’s success. Our influencer campaign reached over 300k people and drove significant traffic to MODL’s website, where our team worked with the founders to A/B test the best landing page practices while increasing conversion rates. The success has allowed MODL to begin production on their next generation of outdoor multi-tools.
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