Scavenger Hunt of Mastercard

A Marketing Story by RZLT about Mastercard

Mastercard

Increase Brand Awareness

Challenge

The objective was to educate conference attendees about new and disruptive technologies through an interactive experience. The goal was to create a memorable activation where participants searched for and collected rewards throughout the venue.

Solution

An NFT activation and prize game was created for the conference. Five unique, limited-edition NFTs, called PODs (proof-of-doing), were available for attendees to claim using QR codes. These codes were placed at key locations like entrances, panel discussions, and partner booths. Claiming the PODs automatically entered participants into a prize draw. Rewards included exclusive merchandise, a one-on-one session with a Mastercard executive, VIP party tickets, a web3 educational workshop, and a grand prize experience.

Branding Strategy

Event Management

Sponsorship

Social Media Management

Sweepstakes Marketing

Results

The activation was distributed over 1,200 PODs. More than 700 new unique NEAR-based wallets were created directly at the conference. The initiative showed how collaboration can turn a conference into an engaging, tech-focused environment.

~40 Employees

$10,000 Min Budget

10 Stories

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RZLT

Zagreb, Grad Zagreb

RZLT is an AI-Native Web3 Marketing Agency working with 100+ leading protocols and startups and helping them scale, grow, and reach new markets through data-driven growth strategies, community, content & optimization, generating 200M+ impressions and driving 100M in TVL.

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