I’m Not a Trophy
Challenge
Cara Delevingne, ambassador of the first-ever campaign I’m Not a Trophy, founded by artist Arno Elias. The premiere of this global initiative is aimed at bringing awareness to the malicious acts of trophy hunting and poaching of endangered species. Challenge Create an online digital presence about Africa’s vanishing wildlife to bring awareness about the extinction crisis.
Solution
Our Role: Design Development Copywriting The website features eight endangered species; rhinos, lions, elephants, cheetahs, leopards, grevy’s zebra, giraffes, and mountain gorillas. The species are going extinct from trophy hunting, poaching, human-wildlife conflict, and habitat loss.
Results
The website was launched with over a million hits worldwide. Magazines and online media such as Vogue & Cosmopolitan featured the project.
Ryderking
Built by humans. Ryderking offers services for websites, graphic design, web development, branding, WordPress, and logo design based in Austin.
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