I’m Not a Trophy

A Marketing Story by Ryderking about imnotatrophy.org
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imnotatrophy.org
Increase Brand Awareness

Challenge

Cara Delevingne, ambassador of the first-ever campaign I’m Not a Trophy, founded by artist Arno Elias. The premiere of this global initiative is aimed at bringing awareness to the malicious acts of trophy hunting and poaching of endangered species. Challenge Create an online digital presence about Africa’s vanishing wildlife to bring awareness about the extinction crisis.

Solution

Our Role: Design Development Copywriting The website features eight endangered species; rhinos, lions, elephants, cheetahs, leopards, grevy’s zebra, giraffes, and mountain gorillas. The species are going extinct from trophy hunting, poaching, human-wildlife conflict, and habitat loss.

Results

The website was launched with over a million hits worldwide. Magazines and online media such as Vogue & Cosmopolitan featured the project.

R
~5 Employees
$5,000 Min Budget
1 Stories
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Ryderking

Austin, Texas

Built by humans. Ryderking offers services for websites, graphic design, web development, branding, WordPress, and logo design based in Austin.

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