Elevation Ally
Brand Development
Challenge
Elevation Ally is a career consulting agency. Founder, Arlena Jackson came to us to develop an identity that was both strong and feminine. She wanted an icon that would convey a sense of upward motion that could be used separately on social media.
Solution
Look closely and you will see both the “a” and the “e” in the icon. The shades of blue we convey both serenity and confidence. Beyond social media, the avatar is flexible enough to be used as part of a repeating pattern. This pattern is an ideal background texture for the business card and powerpoint templates.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.