Challenge
CONCACAF GOLD CUP STATION A championship matchup between USMNT and Mexico on Soldier Field can only be evenly matched by a week’s worth of global soccer celebration. And what better than a Gold Cup takeover of Union Station, the city’s busiest commuter station.
Solution
UNION STATION TAKEOVER Looking to go big, Concacaf was on board the moment we suggested, “Let’s drop a 24-ft. trophy in the middle of Union Station.” Flanked by each Concacaf country’s jersey and surrounded by soccer skills games for any age. THE MEDIA Intrigued by the larger-than-life trophy, tapping former Concacaf MVP and Chicago soccer star Brian McBride as a Gold Cup Station spokesperson was an added bonus in attracting national and local media. HOSPITALITY Delivering those “can’t buy” experiences for the soccer dedicated and enthused, from hosting the formal VIP dinner at Shedd Aquarium for presidents of federations, dignitaries and sponsors to outfitting uniquely fitting, intimate game day VIP experiences inside Soldier Field.
Results
GAME DAY Seeing our work pay off, the full fan-centric soccer week culminated in a packed house to witness the rivalry match, taking place under the lights of Soldier Field right here in the heart of the Midwest.
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