Worktop Warehouse
Challenge
Worktop Warehouse has over a decade of industry experience delivering high quality granite and quartz worktops across the UK. Kerry and her growing team required someone to help generate new leads/enquiries that turn into sales whilst also increasing brand awareness in their local area. After initial conversations with our account management team, it was clear that RTD’s Facebook Marketing services were perfect to accomplish their goals.
Solution
After a number of consultation calls with the client, our Facebook advertising team executed the following tasks: Test, measure & report We created a number of campaigns using different targeting groups, adverts and budgets to measure and then report on what campaigns are delivering the best return on the advertising spend. Pixel/Retargeting Our team installed the Facebook pixel tracking code and set-up retargeting audiences to show ads to anyone that interacted with the Facebook page or visited the company website. Create adverts We created a number of static, video and dynamic advertising campaigns on the Facebook platform. Define targeting We created a target customer group of Males/Females, over the age of 30 based within 25 miles of the business location and used advanced targeting to narrow down the audiences using common interests. The strategy for Worktop Warehouse was delivered in three strands: 1. Traffic & Engagement We created a number of static image, carousel and video slideshow adverts and boosted relevant posts that showed off recent work of recent kitchen installations to gain initial engagement and drive traffic to the Worktop Warehouse website. 2. Reinforcement For any potential customers that engaged with the brand on Facebook or via the Worktop Warehouse website, we created retargeting adverts that constantly re-engaged the potential customers showing company videos and testimonials of happy customers to reinforce the Worktop Warehouse brand. 3. Lead Generation We used a number of methods to capture leads utilising a combination of Facebook Messenger, Lead Forms and Click to Call actions. We linked all lead forms to our systems which instantly emails Worktop Warehouse with the lead name, email and phone number so they can call the potential customers back while the lead is still warm. Retargeting We heavily utilised retargeting by using the Facebook Pixel and used slideshow videos (like the example on the right) and lead form adverts that reinforce Worktop Warehouse’s brand throughout the longer decision-making process which can be up to 90 days. This approach means we can successfully deliver highly relevant ads and currently produces 30-40% of all leads.
Results
We’ve helped Worktop Warehouse generate over £120,000 in kitchen worktop leads and gain top positions in the Google search rankings within the last 12 months. • 1,960,598 Ad views • 4 Top SEO postions • 122 Total Leads • 15 Leads per month
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