eBay Main Street


REQ + eBay Main Street
Increase Brand Awareness


1,100,000

New Members

Challenge

Develop a global grassroots community of eBay sellers and equip and empower them to understand government policy issues, make their voices heard, and enact change.

Solution

  • Branding Strategy
  • Research
  • User Experience (UX/UI)
  • Website Creation
  • Video Production
  • Social Media Management
  • Email Marketing
  • Online Advertising

REQ developed a sophisticated digital strategy to build eBay Main Street into a vibrant community of advocates. The community has grown to more than 1.1 million members since launch.

We crafted a strategy that allows members to quickly and easily take action to contact their policy makers through different channels, from letters to petitions and tweets, and weigh in on issues ranging from net neutrality to the Internet sales tax and global trade.

Results

  • 1,100,000 New Members

The community has grown to more than 1.1 million members since Main Street’s launch.

More than 1 million letters and petition signatures were sent to legislators within a one week period.

eBay Main Street

The Client
eBay Main Street

Internet Software & Services
~28,884 Employees
REQ

The Agency
REQ

Washington, District Of Columbia
~69 Employees