Challenge
Develop a global grassroots community of eBay sellers and equip and empower them to understand government policy issues, make their voices heard, and enact change.
Solution
REQ developed a sophisticated digital strategy to build eBay Main Street into a vibrant community of advocates. The community has grown to more than 1.1 million members since launch. We crafted a strategy that allows members to quickly and easily take action to contact their policy makers through different channels, from letters to petitions and tweets, and weigh in on issues ranging from net neutrality to the Internet sales tax and global trade.
Results
The community has grown to more than 1.1 million members since Main Street’s launch. More than 1 million letters and petition signatures were sent to legislators within a one week period.
REQ
REQ is deliberate and agile, skillfully delivering the digital needs of corporations, government, and nonprofits. As a digital marketing company, we help our clients determine their own future on today’s rapidly changing media landscape bringing reputation, advocacy, brand, and business results to new heights. We provide clarity and metrics at the...
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