Vibes Don’t Lie


LIQVD ASIA + Legrand
Increase Brand Awareness


12,000,000

Video Views


63,000,000

Earned Media Impressions


200%

Increase in New Leads

Challenge

To connect with their B2C consumers, Legrand wanted to take a relevant and relatable content-driven approach, where the brand presence would be incidental.

Solution

  • Branding Strategy
  • Video Production

CONSUMER INSIGHT
Video content is the most consumed type of content across all digital media – especially in India.

SOLUTION - THE IDEA
We created a 6-episode web-series with Legrand’s products integrated. The Good Vibes narrated a very relatable story of a young couple and their issues with their relationship, society’s expectations and their electrical infrastructure. Throughout the series, the product placement appears incidental; as glue to a larger story taking place. Legrand electrical appliances seamlessly became a part of the story being told.

Indians spend 1.27 hours per week watching digital video content. Video content that was easily accessible, relatable and relevant, is what struck a chord.

In a world full of stereotypical relationships, we chose to break the most common stereotype. We promoted a very strong message about a house-husband choosing to stay at home, while the wife continued to shine at work. Thus, making Legrand a part of the house-hold & digital conversations across the country.

Results

  • 12,000,000 Video Views
  • 63,000,000 Earned Media Impressions
  • 200% Increase in New Leads

The main characters, Jonita and Lakshya introduced a whole new target group to Legrand, by immersing them in their capturing narrative. Because of the overwhelming response, the show has been renewed for a second season. The series was also talked about on radio, print and digital publications.

Conversations. Mentions. Reactions.
-2000% growth in brand salience
-12 million Video views
-63 million Impressions
-3x leads in first three months
-225k engagements across digital media
-600% growth in brand search volume

The Client
Legrand

Electrical Equipment
~30 Employees
LIQVD ASIA

The Agency
LIQVD ASIA

Mumbai, Maharashtra
~75 Employees