A Food Experience No One Else Delivers
A Marketing Story by
Ready366
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FreshDirect
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FreshDirect
Product Launch
Challenge
We developed the FoodKick brand from idea to complete visual and verbal experience, including the FoodKick name, to support the brand’s casual, upbeat attitude.
Solution
The core of the brand was conceptualized as a mobile experience that engages people with amazing offers in food & booze like no other. Every day anew. The full scope of work included Brand Positioning, Mission and Values, Brand Name, Packaging, Brand Identity, Brand Look and Feel, Brand Voice, Brand Line, Uniforms and Vehicles, Brand Book, Guidelines and Experience Workshops.
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