A Food Experience No One Else Delivers

A Marketing Story by Ready366 about FreshDirect

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FreshDirect

Product Launch

Challenge

We developed the FoodKick brand from idea to complete visual and verbal experience, including the FoodKick name, to support the brand’s casual, upbeat attitude.

Solution

The core of the brand was conceptualized as a mobile experience that engages people with amazing offers in food & booze like no other. Every day anew. The full scope of work included Brand Positioning, Mission and Values, Brand Name, Packaging, Brand Identity, Brand Look and Feel, Brand Voice, Brand Line, Uniforms and Vehicles, Brand Book, Guidelines and Experience Workshops.

Branding Strategy

Product Design

Source: http://www.ready366.com/foodkick-1

~15 Employees

$10,000 Min Budget

1 Stories

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New York, New York

We are a brand and design consultancy. We innovate new ways to market. We use strategic ingenuity and creative rigor to get to explosive ideas that build brands, bring buzz and achieve commercial success.

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A Food Experience No One Else Delivers

Challenge

Solution

Ready366

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