How do you increase awareness and acceptance of robotic pets?
Challenge
Ageless Innovation wanted to increase awareness of its Joy for All Companion Pets, and educate the market about this award-winning product that brings comfort and companionship to older adults. The company also sought opportunities to demonstrate thought leadership in the health and wellness space, and to champion their belief in the power of play as a basic human need.
Solution
Videos featured seniors happily interacting with the pets, and healthcare professionals sharing positive comments about the pets. Social media ads drove sales and encouraged exploration of the product offering. Facebook posts expanded reach and linked to relevant news articles.
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