Speedo – Fastskin Pure Focus Goggles

A Marketing Story by Raymont-Osman Product Design about Speedo UK

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Speedo UK

Product Launch

Challenge

Speedo – Fastskin Pure Focus Goggles Helping Speedo to design, race-winning, world-beating, goggles

Solution

Speedo have released their new goggle - Fastskin Pure Focus as part of their latest generation of racing system, including the Pure Intent and Pure Valour racing suits. They are packed full of innovative features and technology. Raymont-Osman's Product Engineers and Designers helped Speedo to realise the Fastskin Pure Focus which was released in March 2019 in preparation for 2020 Tokyo Olympics. Balancing aesthetic with performance, the goggle has 5% reduced drag compared to its predecessor, making it the fastest goggle in the Speedo range. Designed and developed in collaboration with elite athletes, including Caeleb Dressel, Kim Seo-Yeong, Duncan Scott and Siobhan-Marie O’Connor, the innovative three-material moulding provides the wearer with extended vision, hydrodynamic flow and an ergonomically sculpted seal to the face, all of which combine to provide world-class, medal winning, performance. The styling, engineering performance and manufacturing considerations were co-developed to provide a high quality product and the internal structure is optimised using injection moulding simulation to produce the smallest and lightest package possible. The goggle also uses a novel method of Nosebridge connection, providing the athlete with a customizable fit which cannot come loose during use. This unique connection method has enabled Speedo to apply for intellectual property rights on the design. Re-profiled optics reduces distortion and increases lateral vision. Optical surfaces behave differently in air and water and these goggles have been refined to produce great vision in both environments.

Product Design