Challenge
Born out of a passion for the sport of kiteboarding, EVOL Kitegear was conceptualized to fulfill an overlooked need: a need for kiteboarders to store all their gear in one fully functional and stylish backpack.
Solution
With the product already designed, EVOL came to MVC to develop a lifestyle brand that was true to the sport and the people who choose to ride free and ride high. The process started with an in-depth market analysis and continued from there into laying out of the brand foundation. Our team of creatives then began to visualize the brand through mood boards and producing a lifestyle photo shoot on a gorgeous sandy beach. Once the content was ready, we designed and launched the ecommerce (Shopify) website.
Results
Generated awareness for an overlooked need in an overlooked but growing category
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