Balsam Mountain Preserve
Challenge
Preservation at its Peak What makes Balsam so unique is its commitment to the land. More than 3,000 acres have been set aside as a permanent conservation easement and are managed by a private trust. We created a brand around preservation and all the ways this idea comes to life at Balsam. It gave all communications efforts a foundational truth that actually mattered to our target audience and set Balsam apart from the competition.
Solution
DRAMATIC DIRECT MAIL A Tree-Time Award Winner When tasked with designing a mailer that could communicate Balsam’s unique brand, we dreamed up a fresh idea rooted in creativity. Our custom-made wood box holding a Balsam Spruce sapling won an Addy Award for Best 3D Mailer at the local, regional, and national level. SOCIAL SUCCESS Lead-ing with Paid Social Balsam had the opportunity to expand its presence on social media. Through strategic and highly-targeted paid social campaigns, we’ve bolstered brand awareness and built a cost-effective lead acquisition tool to bring more prospects into the sales funnel. WINNING WEBSITE Automation All Day Our website redesign focused on a more intuitive user experience that aligned with Balsam’s new brand direction. We also integrated the site with the client’s real estate CRM system, enabling automated updates of property information. SERIOUS SEARCH RESULTS S-E-OMG Standard SEO enhancements came with the new website along with a brand-aligned content strategy. Our focus on quality content as well as performance on mobile devices helped ensure that Balsam’s new site was ranking well in search engine results.
Results
50%+ - INCREASE IN BOTH NEW USERS AND SESSIONS 1,093 - LEADS THROUGH FACEBOOK AD PROGRAM 37% - YEAR OVER YEAR INCREASE IN LEADS 54% - MORE KEYWORDS IN THE TOP THREE ORGANIC POSITIONS
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