Seafoam International
Challenge
Sea Foam wanted to run a sweepstakes program to expand its brand recognition in Canada. The product itself has been readily available at most major retailers in the country for over 15 years.
Solution
RAVEN5 created a custom sweepstakes program that consisted of custom contest design, copywriting, development, winner outreach, reporting, and support. The program ran for 3 months and was open to all Canadians, including Quebec 18+. Prizing included 1 $32,398 grand prize consisting of a boat, motor, and trailer. There were 3 additional monthly prize packs consisted of swag & Sea Foam product valued at $500 each. The total prizing for this program is $33,898.
Results
The sweepstakes was able to attract over 28,000 new visitors to the website, and over 4000 shares on Facebook. The winner was awarded a grand prize of a Legend 16 XTE SC Boat with trailer valued at $32,398
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