Tribal Fashion Clothing
Challenge
During our initial assessment, we identified a few roadblocks that had prevented Tribal from taking its brand to the next level, including pushback from retailers and a high Return On Advertising Spend (ROAS). After carefully considering the company’s goals and mandate, our marketing experts assembled a comprehensive strategy that utilized paid advertisements, social media, email marketing, and SEO to effectively reach Tribal’s target audience. • Working directly with retailers to solve any issues they were having. • Enhancing targeting options to optimize a marketing strategy and increase ROAS. • Using newsletters and blogger outreach to improve brand awareness and influence.
Solution
After carefully considering the company’s goals and mandate, our marketing experts assembled a comprehensive strategy that utilized paid advertisements, social media, and SEO to effectively reach Tribal’s target audience. The trick to launching an expansive and in-depth marketing strategy is to start with a game-changing promise disguised as something simple and unassuming. As such, we began our marketing campaign by simply collecting users’ email addresses in exchange for a copy of the latest lookbook. This allowed us to build a comprehensive database of emails that we could target once the store was ready for action. Then, we launched the big stuff – thorough campaign optimization, targeted paid advertisements, email marketing and efficient blogger outreach. We significantly promoted the launch of Tribal’s new collections and expanded their social media presence, generating major revenue for the company’s online business in the process. On-site changes were major too. We also built their SEO from the ground up, and continue to create enriched keyword blogs and on-site updates.
Results
In just a matter of weeks, the Rank Media team completely revitalized Tribal’s status as a veritable online marketplace. The results speak for themselves; less than a year after enlisting our services, Tribal’s paid media increased from a ROAS of 1.39 to 6. In addition, we expanded the online retailer’s organic traffic by generating 20,547 newsletter subscribers, with an average cost-per-lead of less than $1.50. And, if that wasn’t enough, we also established a social media audience that soon became Tribal’s second-highest source of revenue. Combined, these efforts resulted in a colossal increase in revenue, from $9,000 per month to $92,000 within six months – all with the same spend. And if you ask us, those are the kinds of outstanding results that never go out of style.
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