Land Rover: Thank you Defender for 68 Years


Oryx Agency + Land Rover
Brand Development


100,000

Video Views


42,000

Facebook Likes

Challenge

In the fall of 2015 , Oryx partnered with Land Rover to remind the world why a robust and iconic heritage allows the British automotive giant to continue to go beyond. With a history rich in innovation, Land Rover continues to wow the automotive industry and its fans with a unique marriage of capability and composure. Manufacturing vehicles that to this day remain true to their roots—a silhouette of a car sketched in the sand of a Welsh beach— Land Rover’s are still known as tough, intrepid and sophisticated, continuing to capture hearts around the world. Our work was focused on bringing this impressive history to life by celebrating the end of an iconic model.

Solution

  • Video Production
  • Search Engine Optimization (SEO)
  • Online Advertising

Filmed on location in Iceland. Agency: Oryx Production: Suneeva Director: Kacper Larski DP: Kiel Milligan EP: Geoff Cornish Producer: Phil Sywash Editor: Graham Chisholm / Married to Giants VFX: Sean Douglas / Wingman VFX Music and Mix: Didier Tovel / SNDWRX Colour: Conor Fisher / Alter Ego Cars provided by ISAK 4x4

Results

  • 100,000 Video Views
  • 42,000 Facebook Likes

AWARDS:
• ADCC Cinematography
• ADCC Editing
• Cannes Young Director Award

Shown in various forums and shared on social media, the video saw 100K+ views. The film received worldwide recognition and has brought home several awards, ADCC Cinematography, ADCC Editing, Cannes Young Director Award, which rest proudly on the shelves of our Toronto office.

• Views on Vimeo/YouTube 100k+
• 42k+ Likes on media presented on FB. 7% increase in page likes for duration of campaign
• 34k+ Likes on media presented on IG. 9% increase of likes for duration of campaign

Land Rover

The Client
Land Rover

Internet Software & Services
Oryx Agency

The Agency
Oryx Agency

Toronto, Ontario
~10 Employees