Beverly Hills Jewelers
Challenge
While the jeweler thrived in its prominent location on Beverly Hills’ star-studded streets, the business struggled to prosper online. Indeed, Beverly Hills Jewelers simply could not reproduce its immense in-store success online, leading to major concerns regarding the expansion of its reach and client base. The store had specifically seen little joy in paid search and needed assistance in generating online customers through the holiday season – a notoriously lucrative period for jewelers.
Solution
Following thorough keyword research and competitive analysis, Rank compiled a watertight strategy designed to stimulate Amazon sales through the holiday season. To increase the company’s organic presence, Rank optimized Beverly Hills Jewelers’ Amazon product listings with new titles, key features, A+ content, and backend search terms. Once properly optimized, Rank’s PPC team developed valuable paid search campaigns that displayed the relevant product ads with profitable ACoS (Advertising Cost of Sale).
Results
Transferring the luxurious splendor of jewelry shopping onto Amazon was a difficult task, but it was one that Rank Media clearly excelled at. After just two months of managing Beverly Hills Jewellers’ PPC account, Rank Media was able to achieve sparkling results, generating $70,000 in PPC sales and a total of $122,000 in revenue, including organic sales.
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